Responsive Websites Explained
A businesses’ virtual storefront is a website. However, a website is much more than a location.
A business website delivers the four P’s of traditional marketing: product, place, price, and promotion in a virtual sphere and expands upon them. For example, a business website is a shop, has listed on it where to purchase products, what goods or services are available and why the products fit the client’s needs. The company promotes brand messages on the website. The prospective customer determines the price of goods or services on the site.
A television advertisement or presentation at a trade shown embedded on the company website is a promotion. Or a customer could download coupons and read about sales.
Responsive Websites are the ideal configuration for the internet
Responsive websites are built to be viewable on all interfaces. These sites reach customers whether they are at home or on the go. They are viewable on smartphones, tablets, laptops and standalone computers. Website visitors are more likely to look at responsive websites on their smartphones because the content is easy to see and downloads quickly on their devices. Google recommends a responsive website for the ideal internet configuration.
Ethan Marcotte coined the phrase “Responsive Web Design” in his 2011 book by the same name. Responsive websites have three main components which are a fluid grid, flexible images, and media queries.
The fluid grid layout causes a web page to fit the screen size of every device. Each web page image, text, video or graphic resizes in relationship to each other. A fluid grid is distinct from a web page with a fixed width layout. A web page with a fixed width layout will only display the same way on a screen that matches the same layout. For instance, a website built for a standalone PC may not show all the images and text when displayed on an Android smartphone.
Flexible images are media that fit the screen size and have correct pixel adaptability to be visible, proportioned or omitted on the screen depending on the device. In other words, the media (audio, video or visual) loads differently on each smart device.
Media queries are an embedded coding system on the web page that determines what kind of device is being used to access the site and adapts the web page accordingly to this technology. Media queries eliminated the creation of websites for various platforms. One unified coding system on the site determines the ways it looks and performs on all computers and devices.
Amongst other software, website designers use WordPress or Adobe Creative Suite to build responsive websites. Ideally, the website designers have members of the target audience user test the website. Subsequently, these tests will result in user-friendly experiences.