If you own a local business, then you no doubt understand the challenges that come from launching a local SEO campaign. However, with more people searching for local businesses, such a campaign is the one thing that can make your business stand out on search-engine result pages.
Local SEO has grown significantly over the last few years. Unsurprisingly, this growth has happened alongside the rise in smartphone use and increasingly better connectivity. Local SEO focuses on providing searchers with relevant results based on their current location. If you’re planning to use local SEO marketing for your business, it’s important to realize that you need to use the services consistently, rather than just as a one-off.
Stake Your Claim
When you begin a local SEO marketing campaign, you need to make sure you claim your Google My Business page. This allows people to find you and any relevant information pertaining to your business, such as opening times, phone numbers and most importantly for those on the move with their device, your location.
Once this has been completed, Google will then gain a better understanding of your business so that it can create signals targeted to searches emanating from your general locale and relevant to your service or product. Your business then pops up in search results and on maps. Over time, make sure your service updates your details to reflect any changes in contact information.
Reviews are Vital
When you hear people say that online reviews are vital to the success of your online presence, listen to them. They have a direct impact on local search rankings. However, it can be a time-consuming project to gather reviews.
This is where a professional SEO company comes in handy. With their help, you can be sure your reviews are on Google and Yelp, along with other local directories. These reviews make a huge impact on where your business shows in search engine results.
Consistency is key in terms of reviews and other local SEO marketing. It’s no use to post a few reviews over the course of a month, then suddenly be void of any for another month or two. Reviews need to be consistent to ensure that your potential customers know that you always deliver the best, no matter how much time has passed. Consider it a virtual neon sign along a highway that signifies a restaurant or store is open.
Online Reputation Repair
While many businesses think nothing of a bad review, assuming one every so often couldn’t be of much harm, they couldn’t be more wrong. A bad review can cost you nearly a quarter of your customers who view your reviews online. Considering that online reviews will always be available, think of how many potential customers your business could be losing every year. As a small business, can you afford to lose that much trade?
Your business should employ local SEO marketing services that possess know-how in online reputation repair. They can monitor your review pages online and deal with any negative comments. This way, you protect your brand and minimize the number of customers you might lose due to bad reviews.
Local SEO marketing isn’t something that you can do for a brief period and then ignore. As many small businesses don’t have the employees to dedicate to this task, the services of a professional local SEO marketing company can free your small business of the burden.
Local SEO: How to Rank Your Business, SearchEngineLand.com
What is Local SEO and Why Do You Need it? Econsultancy.com