What is Search Engine Optimization?
Search engine optimization or SEO is an ongoing process. SEO campaigns use keyword placement on a website. Also, Search Engine Optimization campaigns include links to the target website from other websites. This technique is called backlinking. Keywords relevant to products or services are strategically placed on the site. Written, photo, and video content contain keyword phrases. An excellent SEO campaign is geared toward a human visitor rather than a search engine. Effective SEO campaigns result in higher rankings on Search Engine Results pages, called SERPS.
Who Needs SEO?
Search Engine Optimization is highly useful for all business websites. Consider the number of times you’ve searched the internet to find a product, service, location or phone number. Millions of people do the same. A potential customer will not find a business if the business website is not on the first search results page. We are in a time where people rely more on internet searches than the yellow pages. A weak showing in search engine results pages translates to missed opportunities. An excellent SEO campaign ensures that people looking for your services or products find your website, this is what local SEO marketing is all about. It takes traditional SEO digital marketing to a whole new level.
We consistently adapt to Google updates
Google is the dominant Internet search engine. Consequently, “Google it ” is a household phrase synonymous with discovery. Google is the also the ultimate power for determining website ranking authority. They regularly update algorithms to provide the highest quality search results. Some sites drop off in rankings if they do not meet the algorithm’s updated criteria. Google makes an estimated 500 to 600 algorithm changes each year. My Biz Pro specialists perform a website audit as a crucial first step for an SEO campaign.
SEO grows over time
SEO is cumulative. Every article, backlink, and review adds to your online business brand. Over time, valuable online content makes your website an authority. Once your online brand is cultivated and nurtured, your company website grows and progresses each day. SEO is referred to as “organic results” for this reason.
Choose us for digital marketing solutions
My Biz Pro specialists design, maintain, and optimize websites. We write, promote, and distribute content, as well as build backlinks. My Biz Pro experts manage Adwords and social media accounts. Very few agencies match the breadth of scope and in-depth work we do within our offered price ranges.